By Corinne Hayward
In today’s society, we practically feel obligated to have Facebook and Twitter and Pinterest and LinkedIn, and so on. But how many people are wondering: “What is the point? Should I be spending so much of my time tweeting and pinning when I could be focusing on more important things? How is it benefiting me and my business?”
It is easy to get overwhelmed by all of the various channels and lose sight of what you are getting out of social media. In many cases, your social media channels are the first interaction people are going to have with your business. It’s your first opportunity to make a good impression. It’s the start of how they perceive your brand your company. Your social media channels are what bring people to your website and to your business.
It is important to figure out what channels make the most sense for your company. Facebook and Twitter are good for nearly everyone because they allow you to reach large audiences and to craft messages specifically for your followers. If your company’s products show well in photographs (for example: a restaurant) then Instagram might be a good channel to pursue.
The point of social media is to introduce your business to people and to keep them in touch with you. You want to raise people’s awareness of your company. In today’s world, people find nearly everything online. You want your business to come up in Google searches, and social media helps make that happen. Regularly updated, content-rich social media channels will bring more followers to your company’s presence. That, in turn, will bring more business to you.
