What is Search Engine Optimization (SEO)?
By Jennifer Henderson The other day, an acquaintance of mine was complaining that the company she just started doesn’t yet show up in online search results. She speculated that it’s because she needs to improve her keywords. While she’s right (we’ll talk about keywords in the next blog post), there are other factors she can look at to improve her company’s visibility in search engines. Certain modifications to a website will improve the chances the site pops up in a search result. The process of making changes for this purpose is called Search Engine Optimization (SEO). Google points out in its Search Engine Optimization Starter Guide that many SEO tips are “essential ingredients for any web page.” However, most people are not getting the most out of their website. This…
