Search Engines: How They Work and Why it Matters
By Jennifer Henderson In a previous blog post, Carole stated that when it comes to building a small business, "people need to know who you are and where you are." One way to do this is to build an online presence and make sure that your brand appears high in search engine results. But, how do you get your business to appear at the top (or at least near the top) of the search results list? The first step is to understand how search engines work. In this video, Google engineer Matt Cutts does an excellent job explaining what happens when you do a search. He points out that when you search for something on Google, you are not searching the entire Internet. Instead, you are searching Google's index of…
