Teaching Social Media in Higher Education
By Jennifer Henderson Ninety-three percent of marketers use social media for business, according to Erik Qualman, author of Socialnomics. “Social Media isn’t a fad, it’s a fundamental shift in the way we communicate,” he says. “The ROI of social media is that your business will still exist in five years.” Given the rapid growth and importance of social media in business, is higher education doing enough when it comes to teaching social media? Back in 2010, The New York Times published an article about closing the gap between education and the commercial world. Anthony Salcito, vice president of worldwide education at Microsoft, told the Times that schools were just starting to focus on teaching social media. “We are seeing institutions embrace much more competency-based skills development for students, and this includes…
