Q and A: Torrey Pocock, TCW Marketing CEO, on Social Media Marketing
By Jennifer Henderson This blog post is the second in a series of Question and Answer (Q&A) sessions with social media experts (our first was with Clear Message Media Executive Director Carole Hayward). In this Q&A, Torrey Charles Pocock, CEO and President of Torrey Charles and Willner (TCW) Marketing, discusses social media marketing. Pocock began his career with Tracey Locke Public Relations and worked with the Ford Restaurant Group before starting TCW Marketing. Specialties include design, sports marketing, production, and social media. *********************************************************************************************** How have your marketing plans (that you develop for clients) changed over the years as social media has grown? When developing a marketing plan, our company believes in solid, proven core marketing principles. There are four key elements that must fall in line for a marketing plan to be…
