5 Takeaways from the Real Magnet Conference
By Jennifer Henderson This week, Higher Logic, a cloud-based community engagement software company, announced that it has acquired two marketing automation companies--Real Magnet and Informz. We use the Real Magnet platform at Clear Message Media for our own email marketing campaigns and for our clients' campaigns. According to the Higher Logic announcement, combining the two marketing automation solutions with Higher Logic’s engagement and community platform "will result in more effective, targeted marketing and better customer interactions. " I found the acquisition news interesting because just a few weeks ago Carole and I attended the Real Magnet Conference in Washington, DC, and targeted marketing and engaging customers were major themes. Throughout the conference, Real Magnet stressed the importance of creating better customer interactions through email and social media marketing. We both walked…
