Twitter 101: How Often Should You Tweet?
By Jennifer Henderson I work part-time for a university writing center. We are trying to build awareness through our social media presence about the writing services we offer students. I have been tasked with maintaining our Twitter feed. On average, I send out a Tweet once every other day. I thought for sure I was communicating with our followers enough and that more Tweets would be a nuisance. I was wrong. It turns out that Tweeting two to five times per day may be the better way to go. In a 2012 study, Track Social followed the Twitter activity of major brands in an effort to find out if increasing Tweet frequency led to more Retweets (a way to increase connections when one of your followers repeats your Tweet). Track…
