Helping Professionals Develop a Social Media Strategy
By Jennifer Henderson Last month, Carole and I were honored to lead a workshop for business owners in Caroline County, Maryland, titled "Establish a Social Media Strategy for Your Small Business." We outlined how businesses can benefit from having a clearly defined social media strategy. The event was hosted by SCORE Mid-Shore, a non-profit organization that promotes small business success through mentoring and workshops. [caption id="attachment_2307" align="aligncenter" width="300"] Carole meets with workshop participants in a roundtable on social media strategy. Photo by Rachel Barry.[/caption] After presenting a case study about the social media strategy developed by a small business, we presented an overview of social media channels and tips on deciding what tools to use. We then talked about how to evaluate whether or not social media efforts are working. After that, we broke into roundtable discussions…
