Five Social Media Trends to Watch
By Willona Sloan Social media continues to evolve as both the technology and the ways people use the tools also continue to change. For your business, here are five important social media trends to watch. Instagram Stories & Instagram Shopping The popularity of Instagram Stories keeps growing. In June, the company announced that it would now provide functionality for e-commerce within the Stories platform, designated by a sticker with a shopping bag icon. Instagram Stories itself has reached more than 200 million users per month. According to Entrepreneur magazine, this is 50 million more than those who use Snapchat. “At this rate, nearly half of all Instagram users will be using Stories by the end of 2018. This means that brands interested in connecting with Instagram users must take the…
