Mastering the Art of Repurposing Content
By Willona Sloan I know what you’re thinking: “What do you mean by repurposing content? It’s hard enough to come up with content for my next blog post let alone content for each of my social media channels.” Developing streamlined content that’s consistent with your brand, messaging strategy, and goals can feel daunting. The good thing to note is that while, yes, you do need a lot of content, you can also dig deeper into the content you already have to get more bang for your buck. This is called “repurposing content.” First, it’s important to note that repurposing content does not mean reposting the same thing repeatedly. Repurposing content means finding creative ways to re-use the same content source in various ways. Let’s look at an example of how…
