Email Marketing Is Still Most Effective Tool for Businesses
By Willona Sloan Despite the popularity of social media, for businesses, email marketing is still #1. Research shows that well written and well executed email campaigns prove most effective for informing current and potential customers and moving them towards action. Why? Because almost everyone uses email, and stats show that email can be nearly 40 times more effective than Facebook and Twitter combined when it comes to acquiring customers. The Data There are 4.3 billion email accounts in use and despite email having been around for decades, research shows that 91% of consumers check their email daily. That means you have a chance to reach them on a platform they are comfortable using on a regular basis. And, most important, 66% of consumers have made purchases online as a result…
