Connecting and Partnering with Social Influencers as Part of Your Social Media Strategy
By Willona Sloan Word-of-mouth buzz has always been the secret to success. Getting people talking about your product in an authentic way goes a lot farther than carefully crafted TV ads. Now more than ever word-of-mouth drives sales. Often, when people are seeking the hottest product, trend, or band, they look to social influencers for a tip. Social influencers are people who have gained anywhere from thousands to millions of followers on social media. Whether they are actors, CEOs, professional athletes, stay-at-home moms, or students, they hold sway over public opinion. They are tastemakers, movers, and shakers whose every brand endorsement causes a ripple in the marketplace. They have an audience of superfans who trust their opinion. Want to gain greater social media exposure for your business and your brand?…
