What Are Your Business Goals for Social Media?
You just got your business started, or maybe you've had your own business for years, but everyone you talk to has advice, right? "You need to be on Facebook," your friend nods knowingly. "Have you checked out Pinterest? It's addictive. You should be on that," your aunt tells you. "I don't do it myself, but they say you should be on Twitter. You should do that," says your barber. Many of my clients aren't sure which of these social media tools they should start or continue using. When they come to me for advice, the first thing we do is sit down and talk. "What are your business goals?" I ask. "To be on social media—everyone says I have to get my business on it." "Before we engage in social…
