5 Reasons Why E-Newsletters Still Work
By Carole Hayward I've been writing, developing, and producing e-newletters for more than ten years. They've evolved from glorified lists to powerful vehicles for driving traffic to websites to necessary components for converting your readers into customers. Much has been said over the last couple of years that e-mail is over because social media will replace it. Despite the fact that many of today's social media channels offer messaging for you to speak directly to your individual followers, e-mail communication is still thriving for a few key reasons: Not everyone uses social media. It's great for those who use it, but not everyone does. That's a fact. And even if people use it, it may well be that is not how they interact with your business. If you only communicate through…
