Sustainability: How to Maintain Your Social Media Efforts
By Carole Hayward I've been in your shoes. Actually I'm standing in them right now. Getting your own business started, and knowing that you own it and all of the responsibilities, is simultaneously exhilarating and exhausting. Today that involves building your own social media network, but the sustainability quickly becomes a challenge. If you are like many of my clients, you wanted to manage this aspect of your business yourself. Connecting with your community via social media is enjoyable work. So you set up a website, maybe a blog, a Facebook page, and a Twitter account. Whew! That's done. Right? But there's so much work involved in your day-to-day operation that by the time you call it a day, you've got a very narrow window of down time. "Ugh! I didn't…
